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Project

bw166

bw166 provides data, analysis, and strategic insight for the beverage alcohol industry, helping producers, importers, distributors, analysts, and other industry professionals better understand market trends and make informed business decisions.

Colorado Digital partnered with bw166 to transform its existing website into a modern digital publishing and subscription platform. The project included a comprehensive WordPress redesign, WooCommerce subscription development, customer and subscription migration, automated report delivery, subscriber account management, Mailchimp integration, SEO improvements, and managed hosting on Pantheon.

Rather than simply redesigning the public-facing website, Colorado Digital rebuilt the underlying digital workflow around how bw166 publishes, sells, distributes, and manages access to its industry research. The resulting platform provides a more scalable foundation for both bw166's existing publications and the integration of GFA Wine's established industry reports.

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bw166 website on iMac sitting on wood grain desk.

Project Goals

The primary goal was to turn bw166 into a centralized, self-service platform for subscription sales, report distribution, and industry content. 

Key project goals included: 

  • Modernize the bw166 website with a clean, professional B2B user experience. 
  • Rebuild the subscription system using WordPress, WooCommerce, and WooCommerce Subscriptions. 
  • Centralize bw166 and GFA Wine report subscriptions within a single commerce and account-management platform. 
  • Allow subscribers to manage their own accounts, payment information, subscriptions, and authorized report recipients. 
  • Support tier-based recipient limits for different subscription levels. 
  • Automate the synchronization of subscriber and recipient information with Mailchimp. 
  • Create a secure report archive where customers can access publications associated with their active subscriptions. 
  • Simplify internal report publishing and reduce the amount of manual administration required to distribute new issues. 
  • Migrate existing users, subscriptions, orders, publications, and other account information into the new system. 
  • Improve site architecture, search visibility, metadata, schema implementation, and ongoing content marketing capabilities. 
  • Preserve important legacy URLs through a structured redirect strategy during the rebuild. Provide a scalable platform capable of supporting future reports, services, and digital products.

Project Results

The completed platform gives bw166 a substantially more sophisticated digital infrastructure for managing its research publications and subscriber relationships.

Colorado Digital implemented custom recipient-management functionality that allows subscription owners to add, remove, and update authorized recipients according to their subscription tier. Changes automatically synchronize with Mailchimp, including subscription creation, recipient updates, cancellations, and tier changes. 

A dedicated report-management system was also developed, allowing bw166 administrators to publish reports, associate them with the appropriate subscription types, upload downloadable PDF files, and make those publications available through each subscriber's account. Customers can access their eligible reports through a dedicated report archive rather than relying solely on manually distributed files and email workflows. 

The rebuild also reorganized the public website around bw166's industry reports, strategic services, data tools, insights, and expertise while establishing a stronger SEO and content foundation. Existing URLs were reviewed and mapped into the new information architecture to support continuity during the transition. 

The result is a more scalable publishing and subscription platform that reduces administrative overhead, gives customers greater control over their accounts, and provides bw166 with a unified digital foundation for distributing both its own research and the established GFA Wine publication portfolio.

WHAT TO EXPECT

Every project is easier with the right partner.

You get clear recommendations, a team that stays close, and work tied to the outcomes that matter.

Colorado Digital helped work through a new, creative initiative to turn it into a beautiful end product with exactly what we needed!

Kelly - Hunter Douglas

Colorado Digital completed a total revamp of our old website and was able to design the new one with exactly what we had in mind. Our new website is contemporary, compelling and designed with with our customer in mind. We are excited to show it to the world and are extremely happy with how it turned out!

Taylor - Carlton Electric, Inc.

We needed a partner to help us rebuild our website. What we were trying to do was not simple. It involved a variety of payment plans and a number of different newsletters, as well as various offers and discounts and things. Despite the complexity, they helped us to navigate our requirements very successfully. I think they know WordPress really well and are able to deliver a lot on that platform.

Bill James - JRES

Our work with them has been very effective and we keep going back to them because they create solutions that work for us. We’re a small non-profit, but successfully litigate against large firms with more resources. A lot of our success is thanks to the technology and solutions they provide... We’re very happy with them. We’ve worked with other tech companies recently for other projects and Colorado Digital is better than all of them.

Co-Executive Director - CREEC

The final product they delivered is fantastic. Aside from having a clear marketing message, it looks great and is user-friendly. Potential and current customers can easily find what they want and order the product they need. This allows us to convert more sales and keep customers long-term. We are already seeing an increase in conversions.

Business Coach - Actioncoach

In one of our most recent projects for a local design company, the website improvements were noticeable almost immediately. Within 1–2 months, conversion rates had increased, traffic had increased, and the quality and value of leads had increased. The website played a key role in generating the leads that the client was searching for.

Director of Digital Marketing - Venta Marketing

Our migration from Drupal 6 to WordPress has been as smooth as we could have hoped for. Our systems are far more manageable, and we owe that to Colorado Digital... They are a serious team, but they have the people skills necessary to patiently explain complex technology to us. We never find them condescending. They take the time to make sure we understand every step.

Senior UX Designer - Hunter Douglas

We work together closely to develop a robust SEO and web strategy, resulting in high rankings for 90% of the targeted keywords and areas we’re interested in; we’re consistently ranked one and two. Our web traffic has increased, and Colorado Digital is helping us maintain a leading web presence in our industry.

Marketing Manager - ESPEC North America Inc

We trust Colorado Digital to do what is best for a client. They have the ability to marry complex development requirements with superb design, which is impressive. Another strength is their ability to communicate everything in understandable language to clients. The designers seem to have a vast knowledge of development and the developers understand the importance design plays in a project, which is rare to find.

Director of Digital Marketing - Venta Marketing

One of the top web development companies in Denver. They not only produce beautiful designs, but they have sophisticated technical abilities to meet any web based need, including eCommerce, custom software and mobile applications. They also have a deep understanding of SEO and what it takes to rank a website to generate leads for businesses.

Dan Stratford - Stratex Digital Marketing

I am tremendously pleased with the website that Colorado Digital created for my business. From the initial discussion about site needs, throughout design and collaboration, and finally execution, the team at Colorado Digital was in constant communication, providing clear and timely updates along with great design suggestions. Best of all was their ability to meet a very tight deadline, and get my new site launched in under 3 weeks ahead of a big marketing push. Colorado Digital met my cost requirement and provided expert guidance to achieve more than I could ever expect on a small marketing budget.

Brian Zahn - ZC Analytics

I have worked with Colorado Digital for years. They are great to work with. Knowledgeable, dependable, and expert in many fields across the Web and data spectrum. I heartily endorse Colorado Digital!

Phil Dineen - Designo

Colorado Digital has been a great consultant and resource for helping ArcWest Architects tailor our website.  Our goal has been to make the website attractive, eye catching, easy to navigate and let’s not forget about SEO (Search Engine Optimization) to gain more traffic  … Colorado Digital has delivered.  The team is responsive and easy to work with - We appreciate all their support!

Robin Adams - ArcWest Architects

I would highly recommend Colorado Digital to anyone who needs to direct traffic to your web site. They have listened to us, given us feedback, educated us, and have been very responsive in helping us target the type of businesses we prefer coming to us for their signage needs. In a time when SEO is so important, it is conforming to work with such a team of experts. The simple fact is: "these guys know their stuff!"

Gary Schultz - Artcraft Sign Company

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