Project

GFA Wine

Gomberg, Fredrikson & Associates (GFA Wine) is a longstanding source of wine industry data, market research, pricing information, shipment analysis, and industry reporting. Its publication portfolio includes the Gomberg Fredrikson Report, Wine Price Service, Import/Export reporting, regional market reports, and other specialized wine industry intelligence.

Following the integration of GFA Wine into the bw166 organization, Colorado Digital created a new digital presence designed to preserve the GFA Wine identity while transitioning its subscription and report-delivery functions into the new bw166 platform.

Rather than recreating a second e-commerce system, GFA Wine was intentionally developed as a focused standalone WordPress site that communicates the brand's history, authority, and relationship with bw166 while directing visitors to bw166 for report access and subscription activity.

View website

GFA Wine website displayed on iMac sitting on wood grain desk.

Project Goals

The primary goal was to preserve the value and recognition of the GFA Wine brand while simplifying its digital infrastructure and integrating its products into BW166.

Key project goals included:

Maintain GFA Wine as a recognizable and authoritative wine-industry brand. Modernize the brand's digital presentation while respecting its long-established identity and history.
Create a concise, responsive WordPress experience that clearly communicates GFA Wine's expertise and publication portfolio.
Explain the relationship between GFA Wine and bw166 without creating confusion for existing subscribers.
Transition subscription purchases, report access, and other transactional activity to the unified bw166 platform.
Provide clear pathways from GFA Wine to the relevant GFA Wine reports available through bw166.
Preserve organic search visibility for branded searches and terms associated with GFA Wine and the Gomberg Fredrikson reports.
Create an independent, maintainable WordPress property.
Reduce duplication by maintaining one centralized commerce and subscriber-management system rather than operating separate subscription platforms.

Project Results

The new GFA Wine site establishes a modern digital home for the historic brand while significantly simplifying the technology required to support it.

GFA Wine retains its own visual identity, brand story, and web presence, but commercial activity is consolidated within bw166. Visitors can learn about GFA Wine and its history before moving naturally into the bw166 platform to explore reports, subscribe, or contact the organization.

This approach allowed Colorado Digital to preserve the recognition and search equity associated with GFA Wine without maintaining a redundant e-commerce and subscriber-management system. Instead, the new site functions as a focused digital gateway into the broader bw166 ecosystem.

The result is a cleaner and more sustainable relationship between the two brands: GFA Wine retains its heritage and industry authority, while bw166 provides the modern infrastructure for subscriptions, account management, report delivery, and future growth.

WHAT TO EXPECT

Every project is easier with the right partner.

You get clear recommendations, a team that stays close, and work tied to the outcomes that matter.

Colorado Digital helped work through a new, creative initiative to turn it into a beautiful end product with exactly what we needed!

Kelly - Hunter Douglas

Colorado Digital completed a total revamp of our old website and was able to design the new one with exactly what we had in mind. Our new website is contemporary, compelling and designed with with our customer in mind. We are excited to show it to the world and are extremely happy with how it turned out!

Taylor - Carlton Electric, Inc.

We needed a partner to help us rebuild our website. What we were trying to do was not simple. It involved a variety of payment plans and a number of different newsletters, as well as various offers and discounts and things. Despite the complexity, they helped us to navigate our requirements very successfully. I think they know WordPress really well and are able to deliver a lot on that platform.

Bill James - JRES

Our work with them has been very effective and we keep going back to them because they create solutions that work for us. We’re a small non-profit, but successfully litigate against large firms with more resources. A lot of our success is thanks to the technology and solutions they provide... We’re very happy with them. We’ve worked with other tech companies recently for other projects and Colorado Digital is better than all of them.

Co-Executive Director - CREEC

The final product they delivered is fantastic. Aside from having a clear marketing message, it looks great and is user-friendly. Potential and current customers can easily find what they want and order the product they need. This allows us to convert more sales and keep customers long-term. We are already seeing an increase in conversions.

Business Coach - Actioncoach

In one of our most recent projects for a local design company, the website improvements were noticeable almost immediately. Within 1–2 months, conversion rates had increased, traffic had increased, and the quality and value of leads had increased. The website played a key role in generating the leads that the client was searching for.

Director of Digital Marketing - Venta Marketing

Our migration from Drupal 6 to WordPress has been as smooth as we could have hoped for. Our systems are far more manageable, and we owe that to Colorado Digital... They are a serious team, but they have the people skills necessary to patiently explain complex technology to us. We never find them condescending. They take the time to make sure we understand every step.

Senior UX Designer - Hunter Douglas

We work together closely to develop a robust SEO and web strategy, resulting in high rankings for 90% of the targeted keywords and areas we’re interested in; we’re consistently ranked one and two. Our web traffic has increased, and Colorado Digital is helping us maintain a leading web presence in our industry.

Marketing Manager - ESPEC North America Inc

We trust Colorado Digital to do what is best for a client. They have the ability to marry complex development requirements with superb design, which is impressive. Another strength is their ability to communicate everything in understandable language to clients. The designers seem to have a vast knowledge of development and the developers understand the importance design plays in a project, which is rare to find.

Director of Digital Marketing - Venta Marketing

One of the top web development companies in Denver. They not only produce beautiful designs, but they have sophisticated technical abilities to meet any web based need, including eCommerce, custom software and mobile applications. They also have a deep understanding of SEO and what it takes to rank a website to generate leads for businesses.

Dan Stratford - Stratex Digital Marketing

I am tremendously pleased with the website that Colorado Digital created for my business. From the initial discussion about site needs, throughout design and collaboration, and finally execution, the team at Colorado Digital was in constant communication, providing clear and timely updates along with great design suggestions. Best of all was their ability to meet a very tight deadline, and get my new site launched in under 3 weeks ahead of a big marketing push. Colorado Digital met my cost requirement and provided expert guidance to achieve more than I could ever expect on a small marketing budget.

Brian Zahn - ZC Analytics

I have worked with Colorado Digital for years. They are great to work with. Knowledgeable, dependable, and expert in many fields across the Web and data spectrum. I heartily endorse Colorado Digital!

Phil Dineen - Designo

Colorado Digital has been a great consultant and resource for helping ArcWest Architects tailor our website. Our goal has been to make the website attractive, eye catching, easy to navigate and let’s not forget about SEO (Search Engine Optimization) to gain more traffic … Colorado Digital has delivered. The team is responsive and easy to work with - We appreciate all their support!

Robin Adams - ArcWest Architects

I would highly recommend Colorado Digital to anyone who needs to direct traffic to your web site. They have listened to us, given us feedback, educated us, and have been very responsive in helping us target the type of businesses we prefer coming to us for their signage needs. In a time when SEO is so important, it is conforming to work with such a team of experts. The simple fact is: "these guys know their stuff!"

Gary Schultz - Artcraft Sign Company

START A CONVERSATION

Let's build something that lasts.

Tell us what you’re working toward. We’ll help turn the big picture into a practical next step.